Covergirl Commercial
Speaker: The speaker of this commercial is Taylor Swift.
Claim: She claims that if you don’t buy Covergirl then your face won’t be as clean and light as it would if you did buy Covergirl.
Intended Audience: Girls who wear makeup and want cleaner, lighter skin.
Pathos: This makes the audience want to buy Covergirl’s products because they want to be as pretty and famous as Taylor Swift because she uses this product. It conveys the feeling of confidence because of the colors, music, and actions portrayed in the commercial. She also dances around in some sort of “light material” such as silk to further emphasize the “lightweight” aspect of the foundation.
Ethos: The “credible” actor in this commercial is Taylor Swift who is a famous song artist. She is gorgeous and has beautiful skin. To viewers, it looks like she uses Covergirl so that is why her face is all clean, clear, and feels lightweight.
Logos: The commercial declares that they took out a “heavy synthetic” that the makeup claims that give makeup a “heavy feel”, a feeling the user will not like. In addition, the brand puts in natural product like cucumber to give it a natural feel. In addition, Covergirl claims that the foundation works better than another makeup brand’s $180 foundation.
Claim: She claims that if you don’t buy Covergirl then your face won’t be as clean and light as it would if you did buy Covergirl.
Intended Audience: Girls who wear makeup and want cleaner, lighter skin.
Pathos: This makes the audience want to buy Covergirl’s products because they want to be as pretty and famous as Taylor Swift because she uses this product. It conveys the feeling of confidence because of the colors, music, and actions portrayed in the commercial. She also dances around in some sort of “light material” such as silk to further emphasize the “lightweight” aspect of the foundation.
Ethos: The “credible” actor in this commercial is Taylor Swift who is a famous song artist. She is gorgeous and has beautiful skin. To viewers, it looks like she uses Covergirl so that is why her face is all clean, clear, and feels lightweight.
Logos: The commercial declares that they took out a “heavy synthetic” that the makeup claims that give makeup a “heavy feel”, a feeling the user will not like. In addition, the brand puts in natural product like cucumber to give it a natural feel. In addition, Covergirl claims that the foundation works better than another makeup brand’s $180 foundation.