Snickers Commercial
Speaker: Betty White
Claim: If you are hungry then you will play like an old woman and eating a Snickers bar will transform you back into your normal “manly self”
Intended Audience: This advertisement was shown during the Superbowl, so the intended audience would be men who enjoy watching or playing football.
Ethos: The credibility comes from Betty White, a famous actress whom most people find funny. However there is a huge difference between Betty White's football skills (an old woman) and the football skills of an adult male and they want to give you the feeling of what would happen if you played like Betty White (lousy) vs. playing like a real man (awesome)
Pathos: No man wants to be emasculated and “play like an old woman”. However, if you eat Snickers candy bar you’ll return to your normal manly self and you are able to play football extremely well and show off to your friends.
Logos: At the end of the commercial it states that “you are not you when you’re hungry”...and that “snicker satisfies” claiming that when you are hungry, snickers will fill you up and give you the energy you need.
Claim: If you are hungry then you will play like an old woman and eating a Snickers bar will transform you back into your normal “manly self”
Intended Audience: This advertisement was shown during the Superbowl, so the intended audience would be men who enjoy watching or playing football.
Ethos: The credibility comes from Betty White, a famous actress whom most people find funny. However there is a huge difference between Betty White's football skills (an old woman) and the football skills of an adult male and they want to give you the feeling of what would happen if you played like Betty White (lousy) vs. playing like a real man (awesome)
Pathos: No man wants to be emasculated and “play like an old woman”. However, if you eat Snickers candy bar you’ll return to your normal manly self and you are able to play football extremely well and show off to your friends.
Logos: At the end of the commercial it states that “you are not you when you’re hungry”...and that “snicker satisfies” claiming that when you are hungry, snickers will fill you up and give you the energy you need.