Allstate Mayhem Commercial
Speaker: The speaker of this commercial is Dean Winters, a representative of Allstate Insurance
Claim: Dean Winters is claiming that if you don’t buy Allstate’s Insurance, more mayhem will be caused in your life that you will have to pay for out of your own pocket.
Audience Intended: Anyone who is in need of car, homeowners, or life insurance.
Pathos: This commercial is funny to the viewers watching the commercial because Dean Winters acts like a racoon to cause “Mayhem”. He makes funny comments of a “racoon life” that viewers would find funny and be attracted to the company.
Ethos: Dean Winters is the “credible” actor in this commercial. He resembles a raccoon to show to the population that bad things could happen from animals and can cause “mayhem” in your life.
Logos: When Dean Winters states that “If you got your home insurance where you got your 15 minute car insurance, you could be paying for this yourself”. Which is a fact stating that, if you don’t have good insurance, you could be paying for damages out of your pocket.
Claim: Dean Winters is claiming that if you don’t buy Allstate’s Insurance, more mayhem will be caused in your life that you will have to pay for out of your own pocket.
Audience Intended: Anyone who is in need of car, homeowners, or life insurance.
Pathos: This commercial is funny to the viewers watching the commercial because Dean Winters acts like a racoon to cause “Mayhem”. He makes funny comments of a “racoon life” that viewers would find funny and be attracted to the company.
Ethos: Dean Winters is the “credible” actor in this commercial. He resembles a raccoon to show to the population that bad things could happen from animals and can cause “mayhem” in your life.
Logos: When Dean Winters states that “If you got your home insurance where you got your 15 minute car insurance, you could be paying for this yourself”. Which is a fact stating that, if you don’t have good insurance, you could be paying for damages out of your pocket.