Speaker: A trusted speaker for Life Alert.
Claim: The claim is that if you purchase Life Alert, you are bound to be safe and someone will always be there to take care of you.
Intended Audience: All elderly people who are living alone or the family of an elderly person living alone.
Ethos: The “credible” person in this commercial would be the EMT because he is helping elderly people. The EMT represents the symbol of protection and trust. He makes sure that someone is being sent to the elderly person’s home to help save their life. In addition, the ethos would also be the elderly people in the ad, because they act in the same helpless way we see the elderly people in our own lives, helpless and alone which is how you do NOT want the old people in your life.
Pathos: People normally feel bad for elderly people who live alone because it is “sad”. It creates that emotion that you would want to help someone. As an elderly person, you would want to help yourself because you don’t want something like that to help you and be helpless. An elderly person would think this is very beneficial if they live alone and are critically ill.
Logos: The commercial lets you know who will be alerted of your fall or illness. Other people in your life that you trust are guaranteed to be there as soon as they can when you have fallen, injured, or sick. (EMT, Family, Doctor, Neighbor)
Claim: The claim is that if you purchase Life Alert, you are bound to be safe and someone will always be there to take care of you.
Intended Audience: All elderly people who are living alone or the family of an elderly person living alone.
Ethos: The “credible” person in this commercial would be the EMT because he is helping elderly people. The EMT represents the symbol of protection and trust. He makes sure that someone is being sent to the elderly person’s home to help save their life. In addition, the ethos would also be the elderly people in the ad, because they act in the same helpless way we see the elderly people in our own lives, helpless and alone which is how you do NOT want the old people in your life.
Pathos: People normally feel bad for elderly people who live alone because it is “sad”. It creates that emotion that you would want to help someone. As an elderly person, you would want to help yourself because you don’t want something like that to help you and be helpless. An elderly person would think this is very beneficial if they live alone and are critically ill.
Logos: The commercial lets you know who will be alerted of your fall or illness. Other people in your life that you trust are guaranteed to be there as soon as they can when you have fallen, injured, or sick. (EMT, Family, Doctor, Neighbor)