Ethos: The credibility in the commercial would be Heineken because it is a well known beer company and their logo is prominently displayed throughout the commercial.
Pathos: The woman is trying to show off her closet to her friends and they are super excited and screaming of happiness. The men are as excited about the closet full of beer as the woman are about the clothes.
Lagos: At the end of the commercial it says to “give yourself a good name” implying that Heineken Beer will impress all of your friends.
Pathos: The woman is trying to show off her closet to her friends and they are super excited and screaming of happiness. The men are as excited about the closet full of beer as the woman are about the clothes.
Lagos: At the end of the commercial it says to “give yourself a good name” implying that Heineken Beer will impress all of your friends.